From the first visit to the buying decision.
Bring acquisition and the store experience into one plan. We review pages, offers, traffic sources and measurement so advertising, content and commerce support the same customer journey.
Start with this serviceWhat the work includes.
- A review of customer journeys, product and category pages, and purchase friction.
- A coordinated plan for channels, offers and content based on store priorities.
- Recommendations and tests for landing pages, mobile use and the buying experience.
- Measurement setup and reports that distinguish traffic sources, conversions and contributing factors.
From direction to delivery.
Growth priorities that connect marketing to the buying experience and show where effort is best spent.
- 01Review products, traffic, the purchase journey and available data.
- 02Choose improvement opportunities and align them with campaigns and content.
- 03Test, measure and update the plan based on what we learn.
Before we begin.
A few practical details about this discipline.
Will I need to rebuild my store?
Not necessarily. Product clarity, content, tracking or traffic quality may be the priority. We review the situation first and recommend relevant changes rather than assuming a rebuild is the answer.
How do you assess marketing performance?
We agree on measures that fit the business and available data, such as relevant traffic, orders and acquisition cost. Reporting explains attribution limits and distinguishes revenue from profit when cost data is available.
Find your starting point.
Choose what your business needs and prepare a brief around your objectives and priorities.