The right voice for the right audience.
Connect your brand with creators who fit your audience, from influencer campaigns to UGC built around personal product experiences. We develop concepts and briefs, coordinate production and reviews, and agree whether content appears on a creator’s channels or your own social and paid campaigns.
Start with this serviceWhat the work includes.
- Influencer and UGC creator selection based on audience, style, platform and budget.
- Concepts, scripts and briefs for product demonstrations, explainers or unboxing, without fabricated testimonials or experiences.
- Production coordination, reviews and agreed formats, with explicit usage rights and paid-ad duration.
- Creator publishing or content handover to the brand, with tracking links and campaign reporting where data is available.
From direction to delivery.
Relevant voices and usable creative, with clear publishing, usage and measurement terms.
- 01Decide whether the goal is creator reach, UGC for your own channels, or both.
- 02Select creators and agree concepts, deliverables and usage rights before production.
- 03Review and deliver the content or coordinate publishing, then assess available results.
Before we begin.
A few practical details about this discipline.
How does UGC differ from an influencer campaign?
Influencer campaigns use a creator’s audience for distribution. Here, UGC means creator-produced content in a user-experience style for the brand’s own channels or ads; posting on the creator’s account is optional. Paid collaborations are identified, and paid content is not presented as an independent review.
Are creator fees and advertising rights included?
The proposal separates creator fees, production and management. We agree the number of videos, revisions, formats, usage duration, channels and paid promotion rights in advance. Delivery does not imply unlimited usage.
Find your starting point.
Choose what your business needs and prepare a brief around your objectives and priorities.